How Hero cycles Evolved
Hero is hero, Always ahead!
Hero Cycles Limited is the world's largest bicycle manufacturing company of India. Hero Cycles is located in Ludhiana, India.
Hero Group of Companies was founded by the four Munjal brothers: Satyanand, Om Prakash, Dayanand and Raman Kant. They started a bicycle spare parts business in Amritsar in 1944. After the partition of India in 1947, they shifted to Ludhiana and setup a small bicycle manufacturing company with the name Hero Cycles in 1956. In 1975 Hero Cycles Attained the reputation of being the largest bicycle manufacturer in India and in the fiscal year 2010-2011 Hero sold 56 lakh units as per the figure quoted by http://businesstoday.intoday.in. This figure amounts to roughly 48 percent market share with a turnover of Rs. 1450 crore (US $ 302.10 million) and the world's second-largest.
The Indian bicycle industry makes 12 million bicycles per year which amounts to the second largest position in the world.
In the past, cycles priced at Rs 5,000 to Rs 10,000 were considered to be high- end bicycles. However, now with entry of global brands into the country, this definition is no more valid. Now high end bikes start from Rs 15,000 to Rs. 4.25 lakh (Rupees 4,25,000).
What is more, even the classification of the bicycle segments has changed. Earlier, bicycles were classified as gents bicycles, ladies bicycles, children bicycles etc. Today, the classification or segmenting of bicycles is based on the usage like mountain bikes, road bikes, hybrid bikes and BMX and so on. No wonder, we can feel the presence of all the global players like Conondale, Gary Fisher, Trek, Merida, and Indian players like Firefox, Fomas, Atlas, Avon, Hercules, Hero, Hamilton, Kohinoor etc.
With advancement in technology, style, spending capacity, demand, competition and entry of global players Hero Cycles ventured into a number of high-end models like MTB (Mountain Terrain Bike), DTB (Dirt Terrain Bike), City Bike, Racer Bike etc. Hero Octane series bicycles are the result of this high end products range.
Hero Cycles important models are: Cyclone, Razorback NE, Street Racer, Ranger DTB VX. On this page some of these Hero Bicyles Features and Price are presented. If you have any experience of these models please write a review through the comment section at the bottom. Hero bicycle specifications and prices are as per the Hero Cycles website.
(Reference Hero Octane Bicycles For Fitness page id
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